The cheap air max 95 was based on the human anatomy, with the spine of the shoe resembling the human spine and the original materials to represent skin etc. Although stores were reluctant to stock new air max 95 because of its high technology and hence high price tag, they took a chance and it became the first shoe to be more than £100.00 sold in JD Sports. However they are often replicated and sold on the Internet for a small fraction of cost,like www.cn2009shoes.com have the Nike Air Max 95 Shoes wholesale business,which supply new air max 95.